What year did you graduate and from which program?
SM: I graduated in 1995 from Forest Sciences (well, finished courses in 1995 and crossed the stage to get my degree in 1996).
HW: I finished the Forest Resources Management program courses in December 1995 and I too officially graduated in 1996.
Where did you grow up?
SM: I lived all over the world growing up. Born in Montreal, I went to elementary school there as well as in Niagara-on-the-Lake, Ontario before moving to Tehran, Iran. Following Iran my family moved back briefly to Ontario, then BC where I attended grade seven and eight in Burnaby. We then moved to Melbourne, Australia and then to Papua New Guinea and back to North America to Boise, Idaho where I finished grade ten. Our final move was back to BC, where I finished high school in Tsawwassen.
HW: I on the other hand grew up and attended school in one spot – North Vancouver.
Why did you choose UBC? And why study Forestry?
SM: After high school I went to college and studied a year of fashion design. Realizing that fashion was not my passion, I worked in a variety of fields but mainly focused on photography. In 1991 I went
back to college thinking that I would take the Engineering transfer program to UBC and follow in my dad’s footsteps. However, my dad had very strong feelings about women in engineering and thought that I would always be the token woman. So, since as a kid I was always bringing home bits of nature in my pockets, I stumbled on forestry in the calendar and applied. I really knew nothing about the industry or the sector until I got there!
HW: I didn’t go to university straight out of high school – I worked for a few years as I was undecided about what I wanted to do. I lived in Toronto for a while and ended up working in the insurance industry before deciding that I needed to return to school in order to have more career choices. I chose UBC Forestry because I wanted a program that was science-based, was environmentally inclined, allowed for outdoor work and had good career prospects. I looked at programs at both SFU and UBC and forestry appealed to me the most.
What was your first job after graduation?
SM: My only real bush job was summer employment with the Pacific Forestry Centre in Victoria. Before I had even graduated from my program though, I was approached by then associate dean Tony Kozak and asked to fill in as a maternity leave replacement for the director of student services. I guess UBC kind of stuck, because I stayed there until 2003 in a variety of roles.
HW: I worked as a silviculturist for a consulting firm in Victoria. The fieldwork was up on the North Coast and we often stayed on a boat or flew in on helicopters from Prince Rupert and Bella Coola. The terrain and weather was pretty rough but I got to see and experience pretty spectacular areas of BC.
What are you doing now and how did you end up there?
SM: I am the owner of Tree Frog Creative Communications, a firm that specializes in providing communications support for the Canadian forest sector, and publisher of the Tree Frog Forestry News. I work with my business partner and vice-president, Heidi Walsh. Heidi recently joined the company but ironically, we met as first year forestry students sitting side-by-side in the third row of John Worrall’s class.
HW: Since leaving UBC I have done a variety of jobs from silviculture to forest certification (ISO 14001), quality management (ISO 9001), software development and finally consulting specializing in
forest modeling. As Sandy mentioned, I recently joined Tree Frog Creative Communications. I am excited to be working with Sandy – we have a good combination of skills and personalities.
SM: Why the news? It started with wanting to give back and support the people, the organizations and the non-profits who helped and supported me, personally, in the past. However, the task of making sure they were aware of what governments, NGOs and the public were thinking and saying about their world gradually consumed me such that the task became my passion – and now Heidi’s too!
HW: Our main goal at the moment is to increase the number of readers for our news service and to take on a greater number of communication and project management contracts, increasing our presence in North America.
Do you have any fond memories of your time at UBC?
SM: Studying with friends in Roots, chasing Hamish Kimmins through the woods on Forestry 202 field trips, and getting tormented by Worrall in Forestry 111 – and loving it! – all stand out for me. Also running for FUS president, that was a highlight.
HW: I had a great time in the Faculty of Forestry – it was a small Faculty and you really had a chance to get to know other students as well as professors and staff. You weren’t just a number in a crowd of thousands. There was a good community feel and social side to life at UBC. The field courses were also a lot of fun (and work!).
If you weren’t in your current role, what profession would you most like to try?
SM: TV news anchor!
HW: I would like to be a veterinarian – I like the idea of working with animals and owning your own business.
What is the toughest business or professional decision you’ve had to make?
SM: It would have to be the decision to quit my full-time “real job” to go out on my own and start my own business.
HW: While I can’t recall a single tough decision, a lot of my work has involved bringing change to a company – whether it be implementing a forest certification program, quality management system or new software system. Often the decision for change is not made by the people who have to live with it or implement it, so change can be very difficult and stressful for everyone involved. My experience has taught me to have patience and understanding for the people I am working with and to ensure the end result is positive and worthwhile.
What do you aspire to 10 years from now?
SM: I hope to be rich and retired!
HW: Yes, that would be nice! But also to make the Tree Frog Forestry News the staple for information in the forest industry in North America. Personally, I hope to be riding my horse more and more and entering competitions.
Do you have any advice for students considering enrolling in forestry?
SM: Having worked at recruiting students to forestry since the year I graduated (in one way or another)I have probably spoken to more than 17,000 kids (yes, really!) across Canada about forestry. My
bottom line answer – forestry gives you limitless opportunities.
HW: The forest industry has many, many avenues to explore and many opportunities so I would recommend talking to people in the industry and trying different types of work to get an idea of what appeals to you and what is available. Also think about working in other parts of the world!
Is there anything else you’d like to share?
SM: Sign up today for the Tree Frog News! It’s a free e-newsletter that captures the day’s news stories, op-eds, blog entries and industry announcements. Visit www.treefrogcreative.ca/join.html
HW: I know how busy everyone is with work and life, but I have recently been volunteering on the organizing committee for the ABCFP annual conference and have really been enjoying reconnecting with peers and meeting new people. I would recommend the experience to everyone. Volunteer or try something new to shake things up.
From Branchlines February 2011